Creatives & Agencies
Legal templates for creatives in the UK: a clear, plain-English toolkit for marketing, design and creative agencies working B2B. All templates drafted and maintained by a UK law firm.
Built for creatives who are tired of scope creep and unpaid invoices
This pack is for UK-based creative businesses working B2B — studios, agencies, freelancers with company clients, and consultants handling branding, web, content or campaigns. The documents are structured around how creative projects actually run: brief, scope, deliver, invoice.
Perfect for:
- Design studios and branding agencies
- Web developers and digital agencies
- Marketing consultants and content creators
- SEO and PPC consultants
- Freelance creatives working with business clients
Everything you need to protect your creative work and get paid
Consultancy terms of business
covers scope, IP ownership, revisions, payment and liability
Scope of work template
define deliverables, timelines, fees and revision limits for each project
Privacy notice
GDPR-ready, covers client data and analytics
Website terms of use
protects your portfolio, case studies and online content
Implementation guide
tells you exactly what to customise and what to leave alone
Red flag checklist
for reviewing contracts that clients send you (their paper, not yours)
Three steps. No legal jargon.
Download
Instant access to editable Word documents
Customise
Follow the implementation guide to set your standard terms, then complete a scope of work for each new project (takes about 10 minutes per job)
Implement
Send terms and scope of work to each client before starting work, and stop scope creep before it starts
Solicitor-drafted · IP and portfolio rights built in · Scope creep and revision limits covered · Late payment protections included · Used by creative agencies across the UK
All your core legal templates for UK B2B creative work in one place: contracts, scopes, website wording, risk guidance and client summaries that are designed to work together.
What's Inside:Modules Included (click to expand):
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Creatives & Agencies – FAQs
Q. Who are these creative services contract templates designed for?
They're aimed at UK-based marketing, design, digital and creative businesses working B2B – for example studios, agencies, freelancers with company clients, and consultants handling branding, web, content or campaigns.
Q. How do I contract a new project using these templates?
For each project or retainer, you complete a Scope of Work — a short document setting out the services, deliverables, timelines, fees, payment stages and what you need from the client. You send it alongside your Consultancy Terms of Business and privacy notice. Once the client confirms in writing, those documents form the contract for that job. The Scope of Work is where you define exactly what's in (and out of) scope, which is your main defence against scope creep later.
Q. Do these templates protect my intellectual property and portfolio rights?
Yes. The terms distinguish between client materials, your internal tools and the final deliverables. Clients keep ownership of what they bring and, once paid, own the finished work created for them, while you retain ownership of your templates, frameworks and processes and can usually show non-confidential work in your portfolio unless a client asks you not to.
Q. Will this help with scope creep and endless revision rounds?
That's one of the main purposes of the pack. The Scope of Work templates push you to be specific about deliverables, revision rounds included, assumptions and what counts as extra work, and the terms explain how changes and out-of-scope requests will be agreed and charged. This makes it much easier to hold the line when a project starts to grow.
Q. Can I change the IP, liability or payment clauses for different clients?
You can safely adjust commercial details like project fees, invoice stages, notice periods and revision limits to match each job. But be careful with IP ownership, liability caps, indemnities and data-protection wording — these are the clauses that protect you if something goes wrong. The Implementation Guide flags exactly which clauses are safe to edit and which ones to leave alone. If a larger client pushes back on IP ownership or wants to remove your liability cap, that's the point to get bespoke legal advice rather than editing on the fly.
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Guides & Resources
Free articles to help you get started:
The Contract Checklist for Freelance Creatives and Marketing Agencies
What you need in place before taking on clients – from scope of work to payment terms.
Read moreScope Creep Is Costing You Money – How to Stop It
How a better scope of work protects your time, margins and client relationships.
Read moreWho Actually Owns the Logo? IP, Copyright and Your Contract
IP ownership in creative work explained – and why your contract matters more than you think.
Read moreWhat to Do When a Client Won't Pay
A step-by-step guide for creative businesses dealing with late or non-payment.
Read moreSISTER TOOL
Sorted the legal side? Time to be visible.
Marketing Studio: turn your own source material into posts and articles. For businesses that need practical output.